Quality control plays a major role in the prevention of
product recalls. Many product recalls and failures are avoidable. Products that
do not undergo thorough analysis and testing during all phases of the design
and manufacturing process are susceptible to a higher failure rate, which
increases the risk of all companies in a given supply chain. Managing the risk
of product recalls can be difficult without proper insurance coverage. Human
error, design flaws, and manufacturing inaccuracies are just some of the causes
that force companies to remove their products from the marketplace. Product
recall coverage for tool and die shops is imperative for shops that are serious
about managing the risks incurred during a project. Tool making typically
involves making tooling used to produce products, which can make them vulnerable
to all sorts of third party litigations and lawsuits.
Recovering from a Product
Recall
Product recalls can force companies to incur significant direct costs, while
also subjecting them to lost sales, punitive fines, lawsuits, and a damaged
brand reputation. When a product is recalled, especially from a major
manufacturer, the ripple effect can be felt by all companies in a given supply
chain. While some recent high profile product recall cases have shaken consumer
confidence in the quality and safety of the products people use every day,
several companies have shown the ability to bounce back from major product
recall cases, including brands like Coca-Cola and Tylenol. Having the proper insurance
coverage in the event of a product recall can protect your company against
unwanted expenses, lost sales, and litigations.
Transparency & Integrity
Transparency is arguably the most important step a company can take when a
product or part is found to be defective. In the event of a product recall,
companies can protect the identity of their brand by handling the situation
honestly and with integrity. Creating an immediate public announcement that
accepts responsibility for the deficiencies of a product is the first step in
maintaining consumer trust. Using proactive and attentive PR strategies, a path
can be found to build positive relationships with unsatisfied customers and
build customer loyalty within the brand.
Repairing Brand Image & Consumer
Relationships
Product recalls cost companies over $1 trillion each year. When
products are taken off the shelves, companies are forced to expend tremendous
resources to repair the image of their brand and rebuild strong customer-brand
relationships. Some companies offer full refunds or reimburse customers for
repairs whenever possible in order to keep customers loyal to their brand,
while others implement several customer service solutions focused on easing the
minds of frustrated consumers.
Product recall coverage for tool and die shops is part of a sound risk
management strategy. The right insurance policy can go a long way towards
protecting your company in the case of a product recall. Without the right
coverage, the combination of direct expenses, fines, litigation, and lost sales
could do irreparable damage to the long-term health of your business. Protect
your brand image, and contact a local insurance broker that can assist you with
protecting your business.